Facing the Sting: Why Solopreneurs are destined to stay that way forever

I just found my way to a blog post that stopped me dead in my tracks and lit my bottlerocket to the moon.  This guy is bananas – as a bit of a marketing snob and wordsmither myself, I’m mesmerized by Peter Shallard’s (@PeterShallard) poignant way of communicating the honest-to-God truth about what it takes to succeed as an entrepreneur.

In his post, “The Truth – Why Solopreneurs are destined to stay that way forever,” Peter cuts right to the soul of what is keeping so many independent professionals stuck.

Here’s a brief intro to what Peter says about the destiny of solopreneurs:

Most solopreneurs have dreams or vague plans to one day make it to the big time. A proper company and staff to boot. Whether it’s an in-house team or outsourced global workforce, every business owner dreams of growing the family, even if only to a single virtual assistant.

Yet such dreams are almost never realized.

Despite the lower-than-ever cost of bringing outsource talent onboard, entrepreneurs still struggle more than ever to actually getting around to doing it.

I have a nose for self-sabotage and something here reeks of internal conflict! This post explains why you still haven’t hired that person you know you should. Hint: It’s all in your head.

“I just can’t let go”

Famous last words of the archetypal solopreneur who endlessly procrastinates hiring the help they need.

I want to just copy the whole freaking post and paste it here for you to read.

My experience hiring my first virtual assistant

I remember when I hired my first VA three years ago.  I was kinda terrified, not gonna lie.  I mean, looking back, it wasn’t a big deal, but it felt like a HUGE commitment to siphon off part of my cashflow every month to another resource, in spite of my being very clear that I needed to get leverage, stat, if I was going to keep growing my business.

I’ve seen my clients grapple with this over-and-over again.  Truthfully, the reason I have a marketing team that executes booking / publicity, marketing administration and social media marketing for our clients is because the thought of trying to find a qualified, solid resource to execute on their strategy (once they’ve defined it through my Marketing Gameplan program) was intimidating and overwhelming to them… and I saw them struggling once they hired someone because they didn’t know how to bring out the best in that resource.

Make the shift from solopreneur to entrepreneur

I love how Peter closes out his post, with a charge to all “solopreneurs” to get about the business of breaking through to greater possibility and fulfillment as an entrepreneur.  Remember our charge: Who must I become to complete this quest?

Getting a team of people to do important work is harder than it looks. It requires a special set of skills that you won’t learn in school or from your parents. It’s tough and your unconscious mind knows this.

That is why your veins are riddled with fear. Your intuitive self is trying to stop you rushing into a situation that it knows you can’t handle. The same thing would happen if you lined up to ride a rodeo horse. Fear. It means there is something coming up which you need to prepare for.

This post isn’t about “how to be a manager” – it’s about how to pay attention to the signals your mind is sending you. It’s about how to overcome a hugely limiting form of self sabotage, that’s stopping you achieving your business goals.

If you’re a solopreneur who has always dreamed of building a team, it’s time to start preparing your mind for the challenge. You’re not procrastinating because of “control” issues, you’re procrastinating because you’re not ready… yet.

So get ready. Read, learn, train. You know how to be an entrepreneur. Now it’s time to learn how to be a manager.

You can check out Peter’s blog here (add him to you RSS Reader – good stuff!).

How are YOU getting leverage in your business by outsourcing and bringing in help?  And how are things going for you? Let’s talk about your experiences in the comments!