We’re now getting to one of the most important and exciting steps in your marketing plan, and probably the one that people want to jump to most quickly before they’re ready: Creating Your Marketing Tools. If you start to develop your marketing tools without having gone through the first four steps of the process, you could be setting yourself up for a lot of expensive frustration. In this podcast, Toni and I continue our review of the Marketing Gameplan process and discuss why you should wait to Create Your Marketing Tools until step five.
I find that when my clients skip ahead to this step, they’ll usually end up wasting a lot of money and time because they just have not prepared thoroughly enough to develop the right tools. The risk you take if you don’t follow the right sequence in your marketing strategy, is that you won’t connect with your clients the way you should. You could end up having to rebuild your website (again), or rewrite your white papers, or start your Facebook page all over again. Take the time to execute your marketing strategy in the right order, and you’ll save money and time while creating more effective marketing tools — learn more about when and how to create your marketing tools in this week’s podcast: