My inbox is filling up with people who are emailing me to promote their “big ideas” for selling in the ailing economy. Some of them maybe great, some not so great, but here’s what I know: Your success hinges on your ability to master the fundamentals before “special tricks” will have any affect on your game.
I want to help you master the fundamentals.
In 2009, we are unveiling a special teleseminar series as part of my Marketing Mavens program that features special guests who are going to help you with the fundamentals of developing your Marketing Gameplan. Mastering the fundamentals is your key to success. We are doing everything we can to support you not only with “good ideas,” but with help in the trenches.
First up: Easy Googling Strategies for Developing Your Marketing Gameplan and Building Your Customer List
Special Guest: Carol McCrary
Date & Time: Thursday, March 5, 2009 - 3 pm PT / 4 pm CT / 5 pm ET
If you’ve ever heard me speak, you know how much I stress the importance of knowing who your customer is and how you’re going to connect with them. BY FAR, the most pressing question I get from people in these sessions is, “How do I figure out who my customer is, and how do I get in touch with them?” Most people approach getting new customers with a come-to-me-and-I’ll-build-it attitude: whatever someone wants, they can provide.
For the most part, your work and expertise have the potential to attract a lot of different kinds of people. Maybe you’re one of those who doesn’t want to “limit” yourself. Truth be told, though, you don’t have the time, energy or financial resources to target the world, right? Getting clear about who you’re going to target and putting your stake down to proactively go after them is hugely important!
Carol McCrary, library and information scientist and former librarian at Vanderbilt University in Nashville (and our resident information junkie!) is going to tag team with me to teach you:
- The most important questions to ask yourself to determine your “right” market
- key resources for finding associations and affinity groups online that target the people in your market
- how to find key demographic information about the people you want to target
- key strategies for finding reputable online industry information to inform you on key trends that affect your market–these gems can significantly affect your marketing strategy!
This call is one-of-a-kind, with high-value information that can make a huge difference in your business. This is a complimentary call for Marketing Mavens. If you are not a Marketing Maven, you can join the Mavens program ($29 / mo.) or sign up for this call for $29.